YouTube - Gary Vaynerchuk Teaches Basic Social Media Principles to CNN

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YouTube - Gary Vaynerchuk Teaches Basic Social Media Principles to CNN

Facebook Groups Gets a Face-lift, Better Controls

Popular social network Facebook has introduced an overhauled version of its Groups feature. This new feature will let you share information, status updates, photos, videos and links amongst selected set of individuals in an easy way. Along with that, Facebook has also tightened privacy settings by launching a new dashboard that will let you see what applications are using your information. Not only that, Facebook will soon allow users to download all data they've fed in the social network through their profile.

Facebook already had Groups but didn't have much functions and settings for it. But now, Facebook has revamped the Groups feature which will help users stay updated with the group members who could be friends, family, distant relatives, school mates or any other set of individuals. To get started, users have to create a group, add friends and then start sharing the information.


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4 Things to Consider When Creating a Business Logo

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

With all the noise on the web today, good branding is more important than ever.  Even if your business is not a cutting edge tech startup, the overall identity of your face on the web, social media, and your storefront should be unified, clean, and compelling.

There’s a lot about doing business on the web that is inexpensive and turn-key: All you need to fire up a basic website, blog, or social media presence is an e-mail address. But no web app can substitute for real design vision, and your logo is the linchpin that ties all of your business’s aesthetics together.

Whether you’re going to hire a pro or put those college art electives to good use, take a moment to heed some advice from the experts about what makes a biz logo “sticky” in the minds of web-savvy consumers.

Read On: 4 Things to Consider When Creating a Business Logo

What is Public Relations?

courtesy of :
HowStuffWorks "What is Public Relations?"

 

A basic definition of public relations is to shape and maintain the image of a company, organization or individual in the eyes of the client's various "publics." What is a "public" exactly? A public, in PR terms, is anyone who ever has or ever will form an opinion about the client.

© Spencer Platt / Getty Images Public relations professionals manage image for companies or individuals, such as scheduling publicity tours.

Depending on the nature of the client's work, these publics could include clients, potential clients, voters, members of the local community, members of the media, students, parents of students, online fans groups, foreign citizens -- the list is endless.
Public relations success requires a deep understanding of the interests and concerns of each the client's many publics. The public relations professional must know how to effectively address those concerns using the most powerful tool of the PR trade: publicity [source: Bureau of Labor Statistics].

Entrepreneur.com defines public relations purely in terms of publicity work, describing PR as "Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives" [source: Entrepreneur.com].
In many cases, the chief duty of the public relations professional is to draft press releases, which are sent to targeted members of the media. But to limit the scope of the public relations definition to publicity alone would be to underestimate the growing influence and reach of PR.
For example, Undersecretary of State Karen Hughes is scheduled to speak at the Public Relations Society of America's annual conference about "public diplomacy," a branch of government public relations. Public diplomacy is shaping the image of a nation (in this case, the United States) in the eyes of both traditional allies and enemy states.
Today's public relations professional does much more than sit behind a desk faxing out press releases. More than ever, he's the public face of the client. It's the PR professional who organizes community outreach and volunteer programs. It's the PR representative who cultivates relationships with potential investors. And it's the PR executive who goes on the cable TV news program to answer the tough questions.
Read on to learn more about what PR professionals do.

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