Best practices
Every company has its own experience on Twitter. But whether a business has been here for a couple of years or just a few months, its twitterers tend to find that certain approaches lead to success. In this section, we share that wisdom, which falls into a couple of big categories.
Think about Twitter as a place to build relationships
Instead of approaching Twitter as a place to broadcast information about your company, think of it as a place to build relationships. Put into practice, that means you could do things like:
Include in your Bio and/or custom background the names (or @usernames) of the people twittering from your company account. It’s also a good idea to include additional contact info, like email addresses.
Listen regularly for comments about your company, brand and products—and be prepared to address concerns, offer customer service or thank people for praise.
Tip: In addition to keeping an eye on your @messages, you can use our Saved Searches feature to easily track mentions of your product, brand, company, etc. From your Twitter home page, simply run a search, and then at the top of your results page, click “Save this search.” A link with your search term will appear on the right side of your page, and whenever you click it, you’ll get real-time results for that query. To delete a search, just head to the top of your results and click “Remove this search.”
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