Wednesday, August 25, 2010

Learn the Lingo! twictionary

Pages: A — Twerd | Twerm-Z | Misc Terms

Term

Definition

Who Coined it?

(Please link to tweet)

Who Defined It
(Link @twiiterName)

140ism

A miscommunication in 140 characters or fewer. Often when 140 characters were not enough.

@brianglanz @brianglanz
Actwivist One who uses a Twitter message to advocate or oppose a political, social, or environmental cause. Also: Actwivism.

@northfork13

Mitch Burgard

@northfork13
Aisle-Talk A collection of twitter lists, showing the tweets of regional wedding vendors. @irishaisle @irishaisle

Attwaction

A crush (intellectual or physical) on a fellow twitterer.

@Twaitter

@Twaitter
Attwacker Someone that verbally assaults someone on Twitter. A.K.A., a Twamer (one who flames someone) @paradoxadguy @ParadoxAdGuy
Atwention

A condition of readiness or availability through direct communication on Twitter.

@paradoxadguy

@ParadoxAdGuy

Atwistocrat

A twitter user who falsely sees self as superior and shows it with action or inaction. You know the type. Combines twitter, twisted and aristocrat.

@TheGolfChick

@TheGolfChick

Bacontwits

A twitter message involving everyone's favorite cut of meat...bacon.

BaconTwits

@Twaitter
BackTwound A custom Twitter Background for business or personal use. @BackTwounds @BackTwounds
BisbilhoTwittar

Investigar com curiosidade os outros twitters.

To investigate with curiosity other Twitters.

@cristianeclebia @cristianeclebia
Bulltwitter A twitter user who's not truthful when tweeting @haubrowncow @haubrowncow
Celebritweet A celebrity who uses Twitter. @calliekimball @wordspy
Celebtwit A celebrity who uses Twitter @IsabelleAnd
Chirpes A Canarial Disease for which there is no known Tweetment TeresitaMercado
Commutee A tweeting commuter on public transport @commutee @commutee
Cotag Signature of one user in a multi-user-account like ^BS at the end of a tweet @CoTweet_Support @CoTweet

Cybertweet

Twitter-based mutual masturbation with someone you wouldn't speak to in real life.

Shoq

@Shoq
Cybertwernity

1: A Tweet that stays on the web - for eternity

2: A spaced out tweet...

3: Where a Twitterer will spend his/her days...

4: The time it takes to get a reply on Twitter from some Twits!

Jeff Cane
museumcurator

Daily Twos

(n) A tweet by an editor or reader of DailyKos.com, a popular progressive blog, @Shoq @Shoq
Deja-Tweet (n.) The overwhelming feeling that you just saw that same tweet, from that same person, 20 minutes ago. @errandsultd @errandsultd

DeTweet

To delete a Tweet @Rikki_kweengeek @Rikki_kweengeek
Dweet A tweet made, perhaps regrettably, while under the influence of alcohol @nosscaj
@nosscaj

Egotwistical

Tending to talk excessively about oneself on Twitter

4braham

EavesTweeting

To join a conversation that you are not previously part of

The Tweet

@priya_sharma91 & @trupzi

Fatal attwaction

The condition afflicting a person who is stalking other twitter users.

MrsWrite,

@Twaitter
ExactoTweet A tweet that is exactly 140 characters. Dr. Z @zeitz
Featherette An underage Twitterer @mmlinke1 @mmlinke1
Featherlicious

a) A delicious Tweet

b) used in its musical form as sung to the tune of "Fergalicious" such as "She's Featherlicious"

@mmlinke1 @mmlinke1
Featherologist A physician specializing in the diagnosis, care and tweetment of Twitter related diseases @mmlinke1 @mmlinke1
Featherology The study of Twitter related diseases such as Nest Ass and Chirpes @mmlinke1 @mmlinke1
Featheropolis Urban Twitter city @mmlinke1 @mmlinke1
Flitter Tweeting while in flight. @Indypenelope @Indypenelope
Fly-Bye Signing off of Twitter @mmlinke1 @mmlinke1
FollowFriday A tag used on Twitter as a way to tell your followers about other Twitterers that are worth following. This is done most often on Fridays. Put the #FollowFriday hash in your message to let others know you're sharing knowledgeable people that they should follow. @Twaitter
FollowLocals A tag used on Twitter as a way to tell your LOCAL followers about other LOCAL Twitterers that are worth following. This is done most often on Mondays. Put the #FollowLocals hash in your message to let others know you're sharing knowledgeable LOCAL people that they should follow. @ccnetworks @ccnetworks
Followorthy A Twitter user who is worthy of being followed. @muckp @wordspy
FollowOtimzarSites A Twitter user who is Otimização de Sites. @otimizarsites otimizarsites
Followspam

(n) The practice of following another twitter account, usually to prompt a reciprocol follow in order to boost follow count, or to encourage the followee to explore the profile fo the follower, whereupon they inevitably see some form of advertising or come-on.

shoq @Shoq

Friendscraping

The act of friending all of a friend's friends, either manually or via a bot. Example: "Dude, I found her by friendsccraping."

Szetela

Gremln A person who uses social media for their business to create relationships with customers and share information about their products or services. @Twaitter
Hatriot An overly zealous, and underly intelligent American conservative, often proud to proclaim their love for the Second Amendment. You know the rest. @Shoq @Shoq
GetTweet Acquire Twitter modifications and add-ons @AJSPM @AJSPM

Hexeet

\'hehks-'eet\ -when one sends a tweet in Hex code @antiedman @antiedman

hoodlinked

inadvertently using a broken link on twitter TheTripleO @TheTripleO
ICYMI In Case You Missed It. Often used when someone reposts a tweet that they already posted in the past. @libertyrant @Twaitter

Illtwitterate

The uninitiated. Those who "don't get it".

megan_mcdonald

Intwesting Interesting, as in "intwesting... very intwesting" Facebook response to @matt_perez Bill Gross

#justsayin


Knowl or nowl

(v) The act of making a statement, without context, as a disclaimer.

Ex: "Twitter hashtags are getting out of control. #justsayin."


(adj) knowledge. Used to describe above average subject comprehension.

@LGoulding


@mmwwaaww

@LGoulding


@mmwwaaww

Manny Stay at home dad who does all the chores around the house with no fringe benefits @JohnWArnett @JohnWArnett
MTP Meat team person

@ auto


METROflock n. a group of those who follow a municipally significant Tweetpresentative. @METROmilwaukee @METROmilwaukee
METROroost n. a subscription or frequently loaded page of municipally significant aggregated METROtweets. @METROmilwaukee @METROmilwaukee
METROtweet n. a tweet by some person(s) or some software service nested within some municipally significant geographic locale. @METROmilwaukee @METROmilwaukee

Miss# or Mr#

A way of referring to kids. "Miss3 = 3-year-old daughter"

sirexkathryn

@Freestyle
MRT Modified ReTweet: Use when you have to edit the original tweet for grammer, spelling, or space for your comments @kqrpnb @kqrpnb

Naked twits

A twitterer's unprotected updates.

Fracas

Fracas

Narcissitwit

Somone in love with the sound of their own tweets.

Variation: Narcitwit

Shoq

@Shoq
Nestmakkah The Twitter version of Hannukkah @mmlinke1 @mmlinke1
Nestmas The Twitter version of Christmas @mmlinke1 @mmlinke1
Nest Ass The shape of your butt from sitting at the computer Twittering all day @mmlinke1 @mmlinke1
Nesticillin The only known cure for Chirpes @mmlinke @mmlinke1
Nestography The topography of your Nest Ass @mmlinke1 @mmlinke1
Nestologist A subspecialty of the Featherlogy profession dealing specifically with the diagnosis, care and treatment of Nest Ass @mmlinke1 @mmlinke1

Nitweet

A stupid Tweet @Rikki_kweengeek @Rikki_kweengeek

NTS

note to self:

Omnipotwit

(n) An all knowing, all powerful deity on Twitter.

<@anamariecox is an omnipotwit>

@Shoq @Shoq

Pleshette-ed

Pecked to death (as by Suzanne Pleshette in "The Birds") by replies on Twitter

hodgman

Premature Retweetulation Retweeting a link without first reading it, only to realize later it was a mistake to. @Twit_ster @Twit_ster
P.T. Post Tweet = Post Scriptum (P.S.) + Tweet; that which comes after your statement

Puntwit

Someone offering opinion or criticism in an authoritative manner on Twitter. May or may not enjoy such status outside of Twitter.

Shoq

@Shoq

Puntwitocracy

The punditocracy on Twitter, most often discovered in #journotwits

Shoq

@Shoq
Raymond Creamcuffing Recognising a Twitter in public without them recognising you and touching them @spellblind_twat

@spellblind_twat

ReBird twat who's transformed into a Twitterbird (twitter maniac)

@ArtMooney

@ArtMooney

Regurg-a-Tweet (v.) The act of re-tweeting a tweet that someone originally tweeted about you. @errandsultd @errandsultd
Ritwal

(n) A pattern or system of set procedures, observances, actions and behaviors of a specific group or Twibe

rbucholtz @rbucholtz

RT

Retweet: tweeting content posted by another user

RTweepartee

(n.) A term for carrying on an argument or discussion via RTs. (RT + Repartee)

Noetical

@Noetical
Serentwipity Funny, ironic, or thought-provoking pairing or grouping of tweets in a timeline @weblizard @weblizard
SnoopTwitter To investigate with curiosity other Twitters. @cristianeclebia @cristianeclebia

Speedtweet

A grouping/list of favorite or most contacted users ("I've got you on speedtweet")

wenstrand

Spitter

A Twitter spammer

@taralazar
Spweet short for Tweet Spam
Star Twek A tweet about or involving anything related to Star Trek. Trekkies who are also tweeple, Star Twek @Twaitter
Stwittering

Stuttering in your tweet.

Repeating a tweet back to back

@Lee_MM @Lee_MM

Switch twitter

Person maintaining multiple Twitter accounts.

toddmintz

Teahadist

Agitated zealot, often racist, protesting any kind of progressive governmental policy and action, often further agitated by large corporate interests, using so-called angry man populism to build and hold political centers of power.

First known use: "RT @Shoq: "Meet Rick Santelli. Our nation's first Teahadist." - Feb 22, 2010"

@Shoq

@Shoq
Teapublican Urban Dictionary: teapublican
A member of the Republican party, with strong anti-government sentiments, who often believes that national security, and expressions of patriotism, corporate fealty, and constitutionalism, are fundamentally more important to America's national character than the general health, education and welfare of its citizens.
urbandictionary.com/teapublican

@southerntalker

Claims first use on Twitter (unverified). Term had existed as a .com website as of June 28, 2009.

@Shoq
Think Tweet A thought provoking Tweet or Quote. @UpbeatNow

@ShawnKCastille

Ttwweet, tttwwweet A tweet about tweets; a tweet about tweets about tweets, respectively. Perform s/tw/ttww/ for each additional level of meta. @laciermaths @laciermaths
TV Twoogling
Watching a TV show while viewing tweets on google about the show @kela65 @kela65

Tw00b

A Twitter n00b.

@anexemines

Twacker A computer programming who is hacking Twitter. @paradoxadguy @paradoxadguy

Twacklist

Twitter + blacklist

after The Twitter Blacklist

Twacklog

A backlog of tweets

ahockley

Twaddle 1: The rubbish Tweets that no one wants to read. 2: A Twitterer with a bad walk, akin to a duck Jeff Cane museumcurator
Twaddict 1: One addicted to Twitter 2: One afflicted with a Twaddiction @NigelFenwick @NigelFenwick
Twafficking

1: Offering/dealing in illegal Tweets always via DM.

2: Seen following new & inoccent Twitterers.

Jeff Cane museumcurator

Twait

A twitter message that is scheduled to be sent in the future. ("Wait to twitter = twait")

rjb227s

Twaiter A misspelling of the word "Twaitter" which means to "wait" to Twitter. The word Twaitter is merely the word Twitter with an "A" added to form the word wait. rjb227s

Twaitter

A person who holds onto timely tweets and 'waits' to send the message until a later time. (you can use this application to send your 'twait' messages

rjb227s


Twam Short for Tweet Spam

Twama

n. drama that develops on twitter; twitter drama hanjeehyun

@briners

@hanjeehyun

@jessneil

Twame Your username on twitter twitter.com/sponsormentor @sponsormentor
Twamily Twitter + family: Our Twamily here on Twitter. @bizopps @bizopps

Twammer

Twitter + spammer: someone that follows many people and post updates with links to web sites akin to those found in spam e-mails.

martinbowling

Twamous (a) Widely known, or honored for achievement on Twitter. Twamous> Shoq @Shoq
Twana

Pronounced as "twann-ah"

Twitter + Ana= A person with the Eating Disorder Anorexia Nervosa who chooses not to recover (known as an "Ana" or to be "ProAna") and uses Twitter to network with other "anas".

Plural Form: "Twanas"

@hunger4plesur @hunger4plesur
Twanas

Pronouned as "twann-ahs"

See definition for Twana

@hunger4plesur @hunger4plesur
Twance Somebody in a twitter trance.

@ArtMooney

@ArtMooney

Twandle

Twitter + handle: A Twitter username ("Hey man, what's your twandle?")

kopper

Twang

A tweet from someone in the South. ("Right nice twang y'all posted there, @billybob.")

Twanksta
A "wanna be" Internet tough guy or fake gangster. Think 50 Cent's "wanksta" @ShawnKCastille @ShawnKCastille
Twankster A person that pulls pranks, hoax, and jokes on Twitter. @ShawnKCastille @ShawnKCastille

Twangster

A gangster who tweets on Twitter @christiaanck @christiaanck
Twanker A person, organization, or company who uses bad form on or exhibits bad behavior on Twitter. ("The twanker DM'd me trying to tell me how to grow followers") @jeffreyhayzlett
@jeffreyhayzlett
Twanna

Pronounced as "twon-ah"

Twitter + Wanna= A person who pretends or wants to have an Eating Disorder such as Anorexia Nervosa or Bulimia Nervosa, and uses Twitter to participate in "eating disorder- like" behavior.

Plural Form: "Twannas"

@hunger4plesur @hunger4plesur
Twannas

Pronounced as "twon-ahs"

See definition for Twanna

@hunger4plesur @hunger4plesur
Twannarexic

Pronounced as "twon-ah-rex-ic"

Twitter + Wannarexic= A person who pretends or wants to have the Eating Disorder Anorexia Nervosa, and uses Twitter to network with real Anorexics and participate in "eating disorder- like" behavior.

Plural Form: "Twannarexics"
@hunger4plesur @hunger4plesur
Twannarexics

Pronounced as "twon-ah-rex-ics"

See definition for Twannarexic

@hunger4plesur @hunger4plesur
Twansformer An application that modifies your tweet before you send it. Ex) spell check, shortening URLs, or conversion to text-speak so it fits under 140 characters. is a twansformer. rjb227s
Twanslator An application that enables you to translate your tweets or other people's tweets into any other language. rjb227s

Twantwam

When somebody throws a tantrum

KCarruthers

Twapdoodle (n) See "Twiffle"
Twarcissism Inordinate fascination with oneself betrayed via Twitter; Tweets betraying excessive self-love. kpoythress @kpoythress
Twarisma Someone who has an aboundance of Swagger and charisma with their 140 characters on twitter @drewwilliams27 @drewwilliams27
Twarma (n) The bad Karma you get when you don't retweet or promote other Tweeps so they get followers. <@davidGregory has bad Twarma> @shoq @Shoq

Twarmy

The Twitter army

docnormal

Twass A twitter ass/jerk priyankawriting priyankawriting

Twat

Person behind spam Twitter acct

verso

Twatch The act of twatching (watching TV while tweeting) @ktchntrvwr @ergagit
Twasturbation

See: Twyber Sex.

Twatter

Twitter chatter

kerribeauchesne

Twottie A hot woman on Twitter Jeff Cane museumcurator

Twavatar

Twitter avatar (user icon)

xolotl?

Twawesome Awesomeness on Twitter (e.g. "That was a twawesome comeback")

Twawkward

Being awkward on Twitter

ahockley

Tweam v. To dream about a Twitter contact who you have never met in real life. [Twitter + dream] etnobofin wordspy
Tweaser Someone who refers to something juicy (like a racy photo) in a tweet, but then posts no corresponding link. Fracas Fracas

Tweaten

What happens to a tweet when Twitter (or a client app) eats it

sarahgilbert

Tweature

twitter + creature. Any user or account on Twitter that is not identifiable by content as being from a human. As apposed to tweeple, a tweature is the class under which all other unclassifiables belong, including spammers, link listers, people with a small following who use twitter like a chat client exclusively for inside jokes, and any other use or service that is unreal or is impersonal.

Twebinar

Mashup between Webinar and Twitter

Tweaven Twitter + heaven @soonermagicfan @soonermagicfan

Tweciprocate

(Twitter + Reciprocate)

verb— (used with object)

  1. to give and receive reciprocally on Twitter; interchange: to reciprocate favorable or promotional tweets. Example: "We often tweciprocate #FollowFriday tweets about each other."

verb— (used without object)

  1. to follow someone back who has just followed you. Example: "If you follow me, I will tweciprocate" (i.e., I'll follow you back.)
  2. to return a favor. Example: "When tweeters RT me, I sometimes tweciprocate by putting them on my tweeciprocity list."

Noetical

@Noetical

Tweckling

The act of heckling via tweets.

Szetela

Twedia

Media on Twitter (e.g. @nytimes, @bbcnews, etc.)

Tweeciprocity

noun— (Twitter + Reciprocity)

  1. The exchange of a follow for a follow by a twitterer. Example: “I unfollow Tweeps who don’t follow me back. I expect tweeciprocity.”
  2. A reciprocal state or relation between Tweeters. Example: "Their tweeciprocity was evident by how often they RTed each other."

Noetical

@Noetical

Tweeciprocity ratio

(n.) Ratio of followers to those followed. Example: "My tweeciprocity ratio has gotten better since I unfollowed all those freeloading twitchers who weren't following me anymore!"

Noetical

@Noetical
Tweed Twitter + feed: A stream of tweets. michaelowenhill wordspy
Tweefic (adj) Something great, super, exceptionally good! rbucholtz @rbucholtz
Tweego (a.) The over-inflated ego that one gets when one has thousands of Twitter followers. errandsultd errandsultd

Tweehab

Twitter + Rehab: Taking a recovery break from Twitter

lmull

Tweek

Twitter geek (Twitter + Geek)

Tweekative Talking or Chatting in Twitter too much @ladymaryann @ladymaryann

Tweeotches

Twitter + biotches (slang for bitches)

monkchips

Tweep

Weep on twitter

shijualex

Tweepartee (n.) A term for carrying on an argument or discussion via tweets. (Tweet +Repartee)
Noetical @Noetical
Tweeperbole Exaggeration in Twitter for emphasis or effect, as in Hyberbole - a figure of speech @ladymaryann @ladymaryann
Tweeple People in Twitter @ladymaryann
Tweepliment A nicety garnered from a good Tweet. @suzicraig @suzicraig

Tweeps

Twitter + peeps (friends)

@scottk75

Tweesome Tweeting at two people at the same time @ehson @ehson

Tweet

n: single message seen on Twitter, v: act of posting to Twitter

?

Tweetback n: a backlink tweet for a blog article @jansegers

Tweeter

n: a Twitter user; a person who tweets.

?

Tweet-N-Switch (n.) Tweeting a URL w/ the promise of valuable or interesting info, only to find it was just a shameless plug. @errandsultd @errandsultd
Tweets

1: As in: 'A woman is only as good as her Tweets'

2: Several sweet messages sent on Twitter

3. "That lady has great tweets, must follow"

Jeff Cane museumcurator
Tweetsperity

Someone who is successful, flourishing, or thriving on Twitter.

@paradoxadguy ParadoxAdGuy
Tweetivity Referencing the span of time in which someone is actively tweeting or not tweeting or the frequency of tweeting or not tweeting. Also referencing the attention span of someone on Twitter. ParadoxAdGuy @paradoxadguy

Tweet Vine

Means the grape vine

Tweetheart(s)

Twitter + Sweetheart(s)

possibly MailOurMilitary

Tweeting out

Saying goodbye and logging off Twitter

Clevecarole

Tweetjacking Hijacking someone's tweet by switching their link for your own and retweeting
it, piggybacking on their authority to drive traffic to your own target page.
nowsourcing & fantomaster @nowsourcing & @fantomaster
Tweetpresentative n. a type of Tweetregator which represents a constituency of those who wish to tweet in the name of the Tweetpresentative. @METROmilwaukee @METROmilwaukee
Tweetregator n. an aggregator of tweets. @METROmilwaukee @METROmilwaukee

Tweetsorship

1) Tweetsorship Curious disappearance of tweets presumed to been archived on the web for future generations to learn from or smirk at.

2) the removal of a Twitter tweet by some refeeding channel, often one's place of employment, or a political opponent.

Shoq

@Shoq

Tweetspeak

"an effect of compulsive posting of tweets, causes excessive compression of thoughts to fit 140 characters"

aldaspook

TweetTooth Having a heavy propensity and or primal lust to tweet at all times of the day @ehson @ehson

Tweetup

Twitter + meetup: a gathering of folks based on a twitter conversation (often impromptu)

@shoq
Tweetwalking Twittering whilst asleep Jeff Cane museumcurator
Tweezing Incessant marketing via Twitter; the constant commercial pecks, come-ons, and teases that slowly grind down your soul. Similar to spamming, but more coy. @MarkCzerniec @MarkCzerniec

Tweezure

Twitter seizure

verso

Tweighbor

someone who is a member of your Twitter community

Noetical

@Noetical

Tweighborhood

a group of Twitters who follow one another

Noetical

@Noetical
Twellus Tell us or give us your opinion about Melanie at Venator Melanie at Venator

Tweme

a Meme on Twitter

Tweologism

a new word, meaning or phrase, specific to Twitter

ok2baprincess

Tweeple

Twitter + people

Alternate: Tweople

@shoq
Tweepular A popular person on Twitter @jasontryfon @drewwilliams27
Tweeting Disorder When a Tweep has a disordered pattern of Tweeting. @hunger4plesur @hunger4plesur
Twend a friend, on Twitter @katattak @katattak
Tweleter

Twitter user who posts lies or nonsense, then rapidly deletes the tweet before anyone can screen capture it.

Example: @jimAlger is a serial Tweleter.

@shoq
@shoq
Twendy Twitter + trendy. As in, "All the twendy people are doing it." gmunsey @gmunsey
Twenius A Tweeting Genius (Purveyor of fine tweets) @ehson

@ehson

Twespasser an encroachment or intrusion of your profile. @VodkaCooler

@VodkaCooler

Twetiquette Using proper Twitter manners, behavior, decorum @christiaanck @christiaanck

Twequilibrium

When your number of followers exactly matches the number of people you follow

DavidFeng

Twerd

A twitter nerd, e.g. one who contributes to a twitter dictionary.

* Edit note: To add a line to the table, right click the row and choose row (bfore or after the current row). This is a static wiki page, so please try to keep the list as alphabetical as possible. Thanks.


Credits & Questions

Site Maintainer: twitter.com/@Shoq

Twictionary was originally launched on a whim by @ahockley.

It has been maintained by @Shoq since 2008.

Twictionary is released under the Creative Commons Attribution-Noncommercial-ShareAlike license.



twictionary / FrontPage

Nine Twitter tips for business | Low Cost Social/online presence 4 your brand

Nine Twitter tips for business | Low Cost Social/online presence 4 your brand

Nine Twitter tips for business

How to strike the right balance when using this popular messaging service

 

Twitter is so red-hot right now that it’s united Shaq and Oprah. It’s also so good at attracting buzzwords that I can’t decide whether to call it a microblogging service or a social-networking Web site. But it doesn’t really matter what you call it, or whether you prefer to follow Ashton Kutcher or Britney Spears. What matters is that users are taking to Twitter in massive numbers. And your business should be there, too.
Does this mean that plumbers need to start posting messages about what they had for breakfast in order to drum up sink-repair orders from desperate Internet hipsters? No, but you can and should use Twitter to connect with your customers, clients, and fans in a way that you couldn’t do before. Here are some tips on how to use Twitter effectively—and a few cautions, as well.


Tuesday, August 24, 2010

4 Things to Consider When Creating a Business Logo


This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

With all the noise on the web today, good branding is more important than ever.  Even if your business is not a cutting edge tech startup, the overall identity of your face on the web, social media, and your storefront should be unified, clean, and compelling.

There’s a lot about doing business on the web that is inexpensive and turn-key: All you need to fire up a basic website, blog, or social media presence is an e-mail address. But no web app can substitute for real design vision, and your logo is the linchpin that ties all of your business’s aesthetics together.

Whether you’re going to hire a pro or put those college art electives to good use, take a moment to heed some advice from the experts about what makes a biz logo “sticky” in the minds of web-savvy consumers.



Building an Army of Hyper-Local, Mobile-Connected Advocates - Advertising Age - DigitalNext

Building an Army of Hyper-Local, Mobile-Connected Advocates

Or, Why Marketers Should Pay Attention to Foursquare



Allison Mooney
Allison Mooney
No, this isn't "the year for location" in mobile. That phrase has become industry cliche by now. But it's hard to ignore the hype that one location-based service called Foursquare is getting in some circles -- and no advertiser should. The NYC-based startup has built a sticky platform, an avid fan base and, quite possibly, the next-generation platform for proximity marketing.
Part of the appeal of the service is how it links the digital and "real" worlds -- truly putting the "social" in "social networking." After its big unveiling at SXSW, the service has garnered a passionate and growing base of early adopters (full disclosure: I'm an alpha tester and "super user" myself). The other weekend, some avid Foursquarers in New York even organized a bar crawl, called Town Holler, for people who'd achieved "mayor" status at a certain venue.
....(Con't)

READ MORE Building an Army of Hyper-Local, Mobile-Connected Advocates on Advertising Age - DigitalNext

Wednesday, August 11, 2010

foursquare + Your Business

Foursquare + Your Business

Foursquare aims to encourage people to explore their neighborhoods and then reward people for doing so. We do this by combining our friend-finder and social city guide elements with game mechanics — our users earn points, win Mayorships and unlock badges for trying new places and revisiting old favorites.
As a business owner, you can use foursquare to engage your increasingly mobile customers with foursquare "Specials," which are discounts and prizes you can offer your loyal customers when they check in on foursquare at your venue. Don't forget to show extra love to your venue's Mayor! Additionally, if you offer foursquare Specials to your customers, you will be able to track how your venue is performing over time thanks to our robust set of venue analytics — for free!
If you want to dive right in, get started by claiming your venue right from its foursquare venue page:
Claim your venue!



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