About Us


PR Smart excels in the following Categories:

  • Beauty
  • Fashion
  • Hospitality
  • Retail
  • Food
  • Lifestyle
  • Real Estate
  • Franchise
  • Product Launch
  • Personal/Professional Branding
  • Start Ups
  • Technology

Trish Bautista, Principal Marketing Consultant
Trish@getPRsmart.com

Trish Bautista earned her degree in Marketing and Communications from California State University Northridge and expanded her experience at the prominent Public Relations Firm, Kip Morrison and Associates (KMA). Ultimately, heading up KMA’s lifestyle division became a springboard for Trish to establish her own PR company, PR Smart.

With over a decade of experience and contacts PR Smart boasts an impressive client roster, creating successful PR campaigns for such clients as; Pho Citi Noodle Soup, Gentle Giants Rescue, The Method Fest Film Festival, Silho Furniture, E’s Wine Bar and Restaurant, Chop Chop Salon and Gallery, Amanda Pays Style Pays Collection, Restaurant Halie, Canicas Tequila Spirits, Another World Chronic and Las Casas Realty, Inc- to name a few.

PR Smart is located in Burbank, CA
When she's not in PR-mode, you’ll likely find her in the "warrior 1" position at the yoga studio, hiking the trails of LA's griffith Park or shopping the flea markets for vintage finds. Trish resides in Toluca Lake, CA with her sons and her Labrador/Pit Bull and Pomeranian/Poodle mix rescues.






Liv Portman, Digital Media and Marketing Coordinator 


Liv Portman has written for Angeleno, StyleSectionLA.com, and worked as an assistant editor for the Los Angeles bureau of BizBash Media. While at BizBash, Liv specialized in covering the marketing strategies behind major red carpet events, ranging from film premieres to award shows. Having written about everything from tapping social media to reach a broader range of consumers to incorporating brand presence in experiential settings, Liv puts a varied base of knowledge to work for PR Smart's clients. Moreover, her insider's knowledge of the editorial process ensures that she can create effective press releases, sure to garner editors' attention and translate into placements for clients. 



Veronica Hernandez, Social Marketing Coordinator

As PR Smart's Social Marketing Coordinator, Veronica Hernandez creates clever buzz & viral campaigns online to create web presence, brand recognition, consumer demand and generate web/foot traffic for businesses.

"Social Media Marketing has created opportunities for brands to make high touch relationships from anywhere in the world," Veronica explains. "So its an exciting time for businesses and marketers and I'm having a blast with the marketing & promotional opportunities that social media offers." 


Veronica earned a Bachelor's Degree in Health Administration from California State University Northridge. Immediately after graduating, she worked with the PR Agency, Nakatomi and Associates in Santa Monica, CA. She worked with such clients as: Department of Health Services, Southern California Edison and others.

After Nakatomi & Associates, she went on to manage all U.S. Promotions for Cat Food at Nestle USA.



Alyssa Lopez-York, Graphic Design Director


Alyssa considers Graphic Design to be a virtual birthright. She was essentially born into the printing business. It was only fitting that she would grow up with aspirations to not only revolutionize her booming family business but to make waves in the design industry altogether. Not wasting any time, Alyssa, began working closely in her family’s Burbank, CA based company at a young age where she quickly caught on to the creative end of the compamy as well as the “business” side too. 

It was in that environment that Alyssa honed her skills allowing her today to specialize in the areas of corporate identity, logo design, business cards, brochures, posters, customized apparel, promotional items, illustrations, apparel, etc; with the insight of a business owner, Alyssa is able to recognize a company’s marketing objectives and incorporate it into a comprehensive design strategy. Alyssa’s works with companies at all levels, mom and pop to corporate, to identify individual needs and develop a unique plan to meet those needs.



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