This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
With all the noise on the web today, good branding is more important than ever. Even if your business is not a cutting edge tech startup, the overall identity of your face on the web, social media, and your storefront should be unified, clean, and compelling.
There’s a lot about doing business on the web that is inexpensive and turn-key: All you need to fire up a basic website, blog, or social media presence is an e-mail address. But no web app can substitute for real design vision, and your logo is the linchpin that ties all of your business’s aesthetics together.
Whether you’re going to hire a pro or put those college art electives to good use, take a moment to heed some advice from the experts about what makes a biz logo “sticky” in the minds of web-savvy consumers.
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