Q&A: How to measure the effectiveness of our online PR and viral campaigns > Smart Insights Digital Marketing

Q&A: How to measure the effectiveness of our online PR and viral campaigns

by Dave Chaffey on June 25, 2010 · 0 comments

in Digital marketing Q&A, Online PR / Social media

Question: How should I measure online pr? I am trying to write my objectives for a marketing campaign.

Smart Insights Expert Answer: Thanks for your question – it’s good to see you’re going for SMART objectives…

While you may not be able to set specific goals for these, it’s worth stating in the plan what you will be measuring, since then you can make sure you’re tracking these measures and start to build up a library of the PR or buzz effectiveness of campaigns.

As for any goal-setting and measurement you can’t stress enough how having clear goals (business specific) is the key, and that those goals are aligned to commercials.

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