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Get all three of your message points out in your very first answer.
If you are promoting a particular book, company or cause, don’t be afraid to mention it by
name.
Don’t turn down a talk radio interview just because it doesn’t have the prestige of a major
newspaper or the glamour of national TV.
Only a coward turns down a talk radio interview because of an allegedly tough host.
There are no tough hosts, only ill prepared guests.
Have your entire message (still three points) written out in front of you on a 3x5 index card.
Look at it throughout the interview.
When given a choice between being interviewed by phone or in studio, try to do the interview
in studio.
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