Foursquare + Your Business

Foursquare aims to encourage people to explore their neighborhoods and then reward people for doing so. We do this by combining our friend-finder and social city guide elements with game mechanics — our users earn points, win Mayorships and unlock badges for trying new places and revisiting old favorites.
As a business owner, you can use foursquare to engage your increasingly mobile customers with foursquare "Specials," which are discounts and prizes you can offer your loyal customers when they check in on foursquare at your venue. Don't forget to show extra love to your venue's Mayor! Additionally, if you offer foursquare Specials to your customers, you will be able to track how your venue is performing over time thanks to our robust set of venue analytics — for free!
If you want to dive right in, get started by claiming your venue right from its foursquare venue page:

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Twitter 101 — Best Practices

Best practices

Every company has its own experience on Twitter. But whether a business has been here for a couple of years or just a few months, its twitterers tend to find that certain approaches lead to success. In this section, we share that wisdom, which falls into a couple of big categories.
Think about Twitter as a place to build relationships

Instead of approaching Twitter as a place to broadcast information about your company, think of it as a place to build relationships. Put into practice, that means you could do things like:

Include in your Bio and/or custom background the names (or @usernames) of the people twittering from your company account. It’s also a good idea to include additional contact info, like email addresses.

Listen regularly for comments about your company, brand and products—and be prepared to address concerns, offer customer service or thank people for praise.

Tip: In addition to keeping an eye on your @messages, you can use our Saved Searches feature to easily track mentions of your product, brand, company, etc. From your Twitter home page, simply run a search, and then at the top of your results page, click “Save this search.” A link with your search term will appear on the right side of your page, and whenever you click it, you’ll get real-time results for that query. To delete a search, just head to the top of your results and click “Remove this search.”

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Facebook "Like" Increases Referral Traffic to Blogs by 50% [REPORT]

TypePad users who installed the Facebook “Like” widgets on their blog sidebars have experienced a 50% increase in referral traffic from Facebook collectively, TypePad revealed in a blog post.

Facebook unveiled the “Like” feature at its F8 Developer Conference in late April. Readers can click the “Like” button on an article to share it with their Facebook friends without leaving a publisher’s website.
 
Shortly after releasing the sidebar widget, TypePad released a second feature that enables users to attach a Facebook “Like” button to the bottom of each blog post. Two thousand and four hundred bloggers have added the feature, and have enjoyed a 200% growth in referral traffic from Facebook as a whole, according to TypePad.

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(Posted Courtesy of and original article found on Mashable)