Hotel Industry Leading In Social Media Marketing
The travel industry was one of the first industries to be heavily impacted by the Internet, and it is no surprise that they are one of the leaders in social media marketing.
According to a white paper from HSMAI and online marketing services company VIZERGY, travel puts more marketing budget toward digital than any other industry.
Nearly 70% of US hoteliers responding to the April 2010 study reported online was the marketing channel with the greatest return on investment, and the majority are using a variety of online channels to reach potential customers, including 60% who have implemented a social media marketing strategy. Read more... (155 words, 3 images, estimated 37 secs reading time)
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