A press release is a page or small packet of information that is given to the media (magazines, newspapers, television stations, etc.) to encourage them to give some attention to a particular event. For example, if you are holding a church fundraiser, you may want to send a letter to your local newspaper so that the newspaper can run a short announcement about it. Press releases are also sent out after an event has taken place.
There is really no set format for press releases when it comes to what they should look like. Press releases are not letters; they are more like memos. They are not very formal, nor are they very casual. They must, however, be typed and look professional.
Press releases should be sent at least 10 days before the event is to take place or no more than a day or two after an event has taken place.
A good press release will include the name, phone number, address, and alternate contact number of the sender. This should go either at the bottom of the page or the top of the page where it can be seen easily by an editor or reporter. Alongside the sender's name should be his/her title; for example, if the sender is a teacher, he/she will type his/her name, place a comma, and immediately after it type "teacher" so that the reader will know exactly with whom he/she is dealing. The sender contact information
is the most important part of the press release because before anything is printed, an editor must double-check the information with the sender. If there is no way to get in contact with the sender, the editor will probably not use the information sent to him/her.
Read MORE How to write a press release
article posted courtesy of http://www.essortment.com/all/pressreleasep_rmno.htm
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