Historically, moms, teens, and college students have been the most sought after (and most difficult to understand) marketing demographics. Get these groups on your side and your product will be a success, especially when you are a small business looking for brand awareness and lead generation.
The good news is that all three of these groups now fit under one larger group – Generation Y. According to The Parents Network, 68% of all births are to millennial moms (not Gen X). College students round out the middle of this generation, while teens are at the tail end.
It’s a no-brainer: most companies need to pay more attention to Gen Y marketing because this is the ultimate target demographic right now.
Gen Y is headed to Twitter
While Facebook’s average age has risen from 26 to 33 in the last year, Twitter’s average age is steady at 31 – and it’s dropping. Twitter is now the second youngest network of the big 4 (MySpace, Facebook, Twitter, and LinkedIn). Furthermore, Gen Y now accounts for around 50% of Twitter’s network (if you assume Gen Y starts with people born in 1978 or later, making the demographic 31 years or younger).
young-people-twitter
This is good news for companies, especially those frustrated with low traction on Facebook fan pages. Compared to Facebook, Twitter is a more open platform that people use to get information from an extended network, rather than a tight knit network of friends. Twitter also works well for providing the information Gen Y values from companies and plays into the way Gen Y discovers products naturally.
From a company’s perspective, Twitter is far better for connecting with Gen Y than Facebook. Here’s some more evidence:
Gen Y wants honesty and optimism
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Article posted from & courtesy of Gen Y Marketing Trends Point to Twitter, Not Facebook — Social Pollination
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