For centuries, skin-care manufacturers have primarily dealt with beauty from the outside. But now a growing number of cosmetic brands -- including Olay and Avon -- are rolling out new products promoting the idea that what consumers ingest can have just as big an effect on the healthfulness of their skin and the luster of their appearance as anything external they may apply.
Simultaneously, more food and beverage companies like Snapple are investing in products that use green-tea extract and other nutrients as the basis for a brand extension into skin care. The upshot: these brand owners are betting that outer and inner beauty are more connected than previously explored.
“There are certain compounds that you can ingest that help your skin become more taut; they’re nutrients for skin regeneration,” says Peter Leighton, vice president of marketing and product development for Natrol Inc., a California-based manufacturer of dietary supplements and nutritional products. “There’s actually good science behind that.”
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Skin Care and Vitamins | Health and Beauty Industry | brandchannel.com
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