Showing posts with label brand social marketing startegies liquor spirits how to marketing hotel industry. Show all posts
Showing posts with label brand social marketing startegies liquor spirits how to marketing hotel industry. Show all posts
Tuesday, November 2, 2010
Tuesday, September 7, 2010
Q&A: How to measure the effectiveness of our online PR and viral campaigns > Smart Insights Digital Marketing
Q&A: How to measure the effectiveness of our online PR and viral campaigns
Question: How should I measure online pr? I am trying to write my objectives for a marketing campaign.
Smart Insights Expert Answer: Thanks for your question – it’s good to see you’re going for SMART objectives…
While you may not be able to set specific goals for these, it’s worth stating in the plan what you will be measuring, since then you can make sure you’re tracking these measures and start to build up a library of the PR or buzz effectiveness of campaigns.
As for any goal-setting and measurement you can’t stress enough how having clear goals (business specific) is the key, and that those goals are aligned to commercials.
READ THE ENTIRE ARTICLE : CLICK THE LINK BELOW:
Thursday, September 2, 2010
Social Media Optimization — Merging of Traditional Media, SEM and Social Marketing
Hotel Industry Leading In Social Media Marketing
The travel industry was one of the first industries to be heavily impacted by the Internet, and it is no surprise that they are one of the leaders in social media marketing.
According to a white paper from HSMAI and online marketing services company VIZERGY, travel puts more marketing budget toward digital than any other industry.
Nearly 70% of US hoteliers responding to the April 2010 study reported online was the marketing channel with the greatest return on investment, and the majority are using a variety of online channels to reach potential customers, including 60% who have implemented a social media marketing strategy. Read more... (155 words, 3 images, estimated 37 secs reading time)
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