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For centuries, skin-care manufacturers have primarily dealt with beauty from the outside. But now a growing number of cosmetic brands -- including Olay and Avon -- are rolling out new products promoting the idea that what consumers ingest can have just as big an effect on the healthfulness of their skin and the luster of their appearance as anything external they may apply.
Simultaneously, more food and beverage companies like Snapple are investing in products that use green-tea extract and other nutrients as the basis for a brand extension into skin care. The upshot: these brand owners are betting that outer and inner beauty are more connected than previously explored.
“There are certain compounds that you can ingest that help your skin become more taut; they’re nutrients for skin regeneration,” says Peter Leighton, vice president of marketing and product development for Natrol Inc., a California-based manufacturer of dietary supplements and nutritional products. “There’s actually good science behind that.” 

READ THE ENTIRE ARTICLE ON BRANDCHANNEL.COM

Skin Care and Vitamins | Health and Beauty Industry | brandchannel.com

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Why the Web Is the New Media Kit | Marketing & Advertising

Why the Web Is the New Media Kit

Interview with Michael Greece of Padilla Speer Beardsley, a New York public relations firm.

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MICHAEL GREECE: A media kit generally is designed to define the messaging and positioning and identity of a brand or company. Quite frankly a media kit is, probably is becoming, to some extent, an anachronism, because the web has taken over as a search vehicle for people figuring out what the brand or the company stands for. And the details, once you go to someone’s home page, of messaging, of positioning, of mission statements, of all those things, of objectives, and products, and values, is very well-defined by most people’s homepage. So, I think the web has sort of taken, to a large extent, has taken the place of the media kit. I happen to think to some extent that it’s still valuable to have something hard to hand somebody when they come to meet you, because what basically you are doing is you are separating yourself from the noise. That is, everybody has a homepage that defines them, but not everybody has something to hand somebody that they can take back and slip in their briefcase, so I’m probably taking a maverick point of view, that to some extent, an element, or pieces of what historically people call a media kit might still be valuable in defining a small or middle-sized company’s brand.

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Why the Web Is the New Media Kit | Marketing & Advertising from AllBusiness.com

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